From Health & Wellness to Performance Energy
Our company is known for sparking fires in our fitness consumers. So when the time comes to launch to launch a new and exciting product, I have to bring that same fire to ensure success. My role includes building teams with a wide range of capabilities, branding and rebranding of leading skus, package exploration and design, event conception and experience creation, social revamps, e-commerce and paid digital evolution, and in-store POP development and support. Essentially, I have my eyes, mind, and hands in every consumer touch point with a passion for striking design, authentic storytelling, and visual consistency.
TOUGH AS A MOTHER
Our strategy was to celebrate our Austin community and the mothers who inspire everyone they meet.
Colorful Candy Collabs!
From custom tracks to tasty snacks, our team concepted and produced every colorful morsel to this incredible candy collab! If you can't tell be looking, it was an absolute blast to develop these MARS X C4 Energy campaigns.
Smart Energy Natural
I have led every C4 product launch, but the Natural Zero launch has really connected with my personal aesthetic.
Package Development
Bold thinking for product development and package design.
Partnership Support
Working with the likes of Matt Fraser, Brooke Wells, Demi Bagby, Kevin Hart, and many other personalities.
Photography & Video Production
No matter how big or small the budget, long or short the timeline, you can still create something extraordinary.
Everything Else
This includes event design, in-store, tech, and swag.
